Introduction

This semester I am in a class entitled "International Strategic Management" at Augustana College in Sioux Falls, SD.  As a way to gain a deeper understanding for materials presented in the course, I will be blogging a real life application of course work to the brand ABSOLUT Vodka. ABSOLUT is one of the world's most popular brand of premium spirits and is over 400 years old.  Throughout the next couple months I will be examining all aspects of this company from external to internal factors.