International Strategy

In a world that is becoming more global every year, it is crucial for a company that wishes to perform on an international level to develop specific strategies.  The key components of international strategy include diffusion and adaptation.  ABSOLUT can utilize this type because there is very low pressure for them to adapt to local taste.  Their product does not change design for specific countries, therefore they can focus energy on product quality.  Furthermore, as a superior quality product comparatively within the market, low-costs are not their primary concern. ABSOLUT's process of producing their product exclusively in Ahus, Sweden puts them on a slightly different level than other spirit brands.  People who purchase ABSOLUT are looking for the flavor it offers.  By using an international strategy, ABSOLUT has focused on designing new exotic flavors and combinations.  If it ever arises that local markets require a distinctive taste, ABSOLUT may have to consider changing courses, but as of their current position they are doing great.