Organizational Culture

As a company whose sole business purpose is to sell alcohol, ABSOLUT needs to take extra caution in their culture.  When visiting their website "The Aboslut Company" you see their slogan "Doing the Right Thing is Better for Business".  After taking this stand they go further into their leadership practices and the core of their "One Source" location.


ABSOLUT's expectations of their employees in relation to the use of alcohol can be summed up in their published work "The Book of Small Sensible Choices".


Within are questions such as "Is it okay to drink at a work lunch?  What should I do if a colleague is intoxicated at work? When is the right time to schedule a tasting?"  By addressing
these types of questions openly, employees understand where ABSOLUT stands.  These boundaries set the standard.  After reading the short book, you realize that over-drinking is highly frowned upon and each employee can easily find the lines of appropriateness.


This type of culture is a strong factor in ABSOLUT's success.  Their product demands excellence and the people who are apart of that process are proud of that fact.  Proof of employee dedication can be seen in quality control: each person spends half an hour of their shift inspecting bottles for impurities.  This all takes place in-house as ABSOLUT proudly produces every bottle out of their hometown, Ahus.  By having "One Source" the employees know that they are a crucial part of delivering a high quality product.

Overall, ABSOLUT portrays a positive, comfortable corporate culture.  Being an innovative company, they need workers who feel energy.  Furthermore, as an organization that needs special focus on their responsible actions, they take care to make sure everything is up to their standards.